AI and Automation for Tourism Operators

In today's fast-paced digital landscape, automation stands as a transformative force, offering tourism businesses the opportunity to streamline operations, enhance efficiency, and deliver superior customer experiences. While the buzz around AI and automation is undeniable, it's crucial to understand how these technologies can be practically applied to the unique challenges faced by the tourism industry.

With many years experience running tourism businesses, we have firsthand knowledge of the potential that automation holds. From early adoption of online outsourcing and automated marketing to integrating cloud-connected cameras for real-time photo uploads, we have consistently sought innovative solutions to drive business growth.

Online check in at Franz Josef Glacier Guides
With a lot of pre-trip information required from guests at Franz Josef Glacier Guides, the status quo at Franz Josef involved guests completing a long survey on a bank of computers in reception before their check in could be completed. With departures every 15 minutes on busy days, this led to long waits for guests and time pressure for staff. With the rollout of IBIS, guests received an automated email 48 hours before their trip with a link to an online survey to be completed before arrival. This cut down check in time and removed bottlenecks during the busy pre check in period for everyone.

Automated Post-Trip Emails

As part of the Ngāi Tahu Tourism Transformation Project, we implemented automated post-trip emails to facilitate review generation and cross-promotion of additional experiences, enhancing customer satisfaction and engagement.

Automated Sales Email Series

For ventures like MoaTrek.com, MoaTours.co.nz, and Adventure Hokkaido, we developed automated email campaigns using platforms like Mailchimp and Drip. These campaigns were designed to nurture prospects and provide guests with the information they needed about the tours before they were ready to book.

AI Tools for Operational Improvements

We have utilized AI agents to perform standard checks of operational documents, ensuring they meet industry standards. This approach not only enhances document quality but also prevents the exposure of sensitive data, maintaining confidentiality while leveraging AI insights.

Identifying Automation Opportunities

We conduct a thorough analysis of your business processes to identify areas where automation can yield the greatest benefits, from customer engagement to operational efficiency.

Developing Implementation Plans

Once opportunities are identified, we craft detailed plans outlining the resources required, recommended tools, and expected outcomes. Our goal is to ensure a smooth and successful transition to automated processes.

Training and Support

We understand that the successful adoption of new tools and processes hinges on the confidence and proficiency of your team. We provide comprehensive training and ongoing support to ensure your staff can leverage these tools effectively.

Ready to explore how automation can transform your tourism business? Contact us today to discuss your needs and how we can help.